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It's not enough just to put up a site and support it with a Pay Per Click search engine campaign. The increasing cost of Pay-Per-Click ads has forced e-commerce site owners to measure advertising results and improve site usability. The proliferation of analytics tools (lead by Google) have missed the mark, providing a confusing array of information that is difficult to reconcile, and impracticable to consistently apply the tools across merchandising, marketing, development, and usability.
MVISPY's ability to collect an unprecedented amount of information about visitors behavior is enhanced by the additional tools that display results in Real-Time, identify visitors IP name and address, track preferred trails, supply emailed alerts, furnish automatic forms insertion in the sales systems, offers proactive Live Chat, creates exportable custom reports while confronting the technical challenge of displaying that mass of data in easy to understand reports with drill down supporting data.
As an E-commerce site you can try variations of promotions or page layouts to see which leads to more sales. Why belive a website you read when you can obtain information from your own site visitors? What else could be more accurate? Track vistors from your PPC ad or banner ad all the way to confirmation page on your online shopping cart. If visitors are bouncing right after coming from your PPC ad, cancel that ad and save some money because it's not working. |