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An important indicator of a visitors interest is the pages that they viewed and the order they viewed them in. Knowing this information provides a wealth of knowledge about how others use your site. Today on the web, this data is necessary to conclude the strong points and the deficiencies with your web site. Not all site owners will use this information, but having the data available when needed is important. This data is used by marketing managers to understand how people interact with the websites design and navigation. This helps to provide clues as to what visitors seek.
On e-commerce shopping cart sites the top trials followed provides valuable data about how a shopper is using your site and what products they seek. It also provides detail on what pages they leave the site from as it may give clues as to whether the check out system functions correctly. This data, when correlated with the browser utilized, can provide the webmaster what specific issues that need attention within the sites code. Not finding a product or page shows either lack of interest or lack of navigational ease. All data displayed in top trails followed is useful to the webmaster, marketing and sales staff.
Pages viewed and the amount of time spent on that page provides important data. If customers find a page but click off the page quickly it tells you that the page does not have what the visitor expected. If that visitor clicked off the page within seconds, it might say that the link name does not match the content provided or not what the visitor expected. If the visitors clicked off the page within seconds and left your site it tells you that your site pages are not presenting the material this visitor wanted and leaving the site indicates that your site may not have impressed the visitor. The pages viewed and the trails followed are important and valuable data to help improve the visitors time on the site.
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